We help small farm, food, and drink businesses and organizations achieve viability through market readiness.

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For a look at our branding campaigns, visit our Left Field Marketing Portfolio

Market Research

  • Fields Forward: Defining the market opportunity for Creston region produced cherry juice, cherry juice blends and/or value-added products.
  • 40 Knots Vineyard & Estate Winery: Consumer response to small-estate wines.
  • British Columbia Association of Farmers’ Markets: Defining frequent and infrequent farmers’ market shoppers across BC.
  • GnuSanté Creations Inc.: Defining target market segments and key benefits.
  • Harmonic Arts: Determining the strongest opportunities to increase market penetration.
  • Natural Pastures Cheese Company: Expanding and focusing on key product categories for best export opportunities.
  • Vanderpol’s Eggs: Determining domestic opportunities for a new product.
  • Golden Eagle Sable Fish: Expanding Sabel Fish Sales in the U.S.
  • Small Scale Food Processor Association: Assessing the need for shared use Quality Assurance Specialists.

Market Plans

  • Natural Pastures Cheese Company: Exporting Water Buffalo cheese into the U.S.
  • Eatmore Sprouts & Greens Ltd.: Establishing strategies to increase grocery sales.
  • Golden Eagle Sable Fish: Export and expansion of domestic sable fish.
  • 40 Knots vineyard & Estate Winery: Expanding aviation themed wine into the rural market.
  • GnuSanté Creations Inc.: Past the tipping point; enhancing connection for niche distribution
  • BC Association of Farmers’ Markets: Developing strategies to strengthen positioning.
  • Harmonic Arts: Developing the next stage of brand maturity.
  • Certified Organic Association of BC:  Grow the organic sector through “Buy Certified”.
  • Small Scale Food Processor Association: Create small Scale Food Canada – a go-to-Expert

Strategic Planning Sessions & Plans

  • BC Blueberry Council
  • Natural Pastures Cheese Company
  • 40 Knots Vineyard & Estate Winery
  • BC Water Buffalo Association
  • Certified Organic Association of BC
  • Small Scale Food Processor Association
  • BC Association of Farmers’ Markets
  • Farmship Growers Cooperative
  • Comox Valley Farmers’ Market
  • Qualicum Beach Farmers’ Market
  • Salt Spring Island Tuesday Farmers’ Market

We have worked on hundreds of strategies and plans, under the below categories, for small and start-up farm, food, and drink companies and the organizations that support them. With too many to list, contact us for more details. 

Business Plans

Marketing Strategies

Financial Analysis & Management

Risk Management