Food Business Refresh
Over the past few years, conversations about Canada’s food system have become increasingly common. Rising grocery prices, supply chain disruptions, and a growing interest in supporting local producers have all sparked questions about how food is grown, processed, and distributed across the country. Now, the federal government is putting those conversations at the centre of […]
If a new customer looks at your product for 3 seconds, they should understand what it is, how they’d use it, and why it’s worth buying. If they can’t, the decision slows down, or doesn’t happen at all. Run this today: Put your product in front of someone who’s never seen it before. Give them […]
Rebranding can be the right move, but it should come after you understand how your product is performing. When sales are slow, the issue can show up in how people interact with your product, not just how it looks. Start by observing behaviour, not assumptions: At markets, in retail, or even online, watch what happens:- […]