Centre for Seafood Innovation
Your visitors are already at your farm. They’re picking berries, laughing with their kids or friends, and snapping photos that they’ll share for weeks. The question becomes whether you’ll stay in their lives after they drive home, or will you fade into a nice memory? It can be easy for farms to treat the pick-your-own […]
For a lot of farmers and food businesses, May is where everything speeds up at once. The markets are starting. Produce is coming up. Wholesale orders increase. Staff schedules get busier. Every day suddenly feels packed before it even begins. And during all of that, marketing usually becomes the thing people push to “later.”The problem […]
Markets are good at generating first-time customers. They bring in foot traffic, create opportunities for discovery, and give people a low-barrier way to try something new.What they don’t guarantee is what happens next.For many food and beverage businesses, market days result in strong one-time sales but can have little carryover. Customers buy once, enjoy the […]
