FARM | FOOD | DRINK
Doing good work, with good people, doing good things.
We are a team of research, planning, and marketing experts focused solely on farm, food, and drink businesses. We understand the industry, we know your customer, we share your values…we help you grow.
If you’re feeling isolated in your food enterprise — or so wrapped up in doing business that you don’t have time to plan your business — Farm Food Drink CONNECT is here to support you.
The Food Business Planning Workshop is a two day, nine module workshop series. Designed for micro, small, and medium size food processors looking to improve and/or expand their operations, and farmers looking for value-added products.
For many food businesses, farmers markets are their primary sales channel. For some, they can be a stepping stone enroute to large grocery (chains) or bigger markets. And for others, they do both, what we call a blended sales & margin strategy – these food businesses do large capacity sales through grocery accounts and continue with farmers markets with higher margins, and the ability to launch/test new products or do short run items.
Market research is a crucial component to building any food business. Sharing our research expertise, Farm Food Drink recently collaborated with the University of British Columbia (UBC) to conduct two research projects with the Masters of Food and Research Economics program.
Do you use your location name in any part of your branding? Your town, region, or province? Depending on what you’re selling and to whom, incorporating a sense of place somewhere in your brand can be very appealing and lucrative. Some location names will be familiar to consumers, and others will sound exotic and intriguing.