If you run a food business, you already know how busy things can get: production schedules, supplier orders, seasonal menus, market events, and more. But what about your marketing? Without a plan, it’s easy for social posts, newsletters, or promotions to fall through the cracks. That’s where a content calendar comes in. Why it matters: A […]
It’s February. Your Summer Revenue Is Being Decided Right Now. If you run a PYO (Pick-Your-Own), CSA (Community Supported Agriculture) program, or farm-direct operation, February can feel like a long pause in the season. In reality, it’s the planning window that determines how your late spring and summer unfold. While the fields may still be […]
A few years ago, hashtags worked very differently from how they do today. Back then, using the right hashtags could boost your reach, land your posts on the Explore page, and help new audiences discover your content. But with more and more people on social media, by the time you use a hashtag, your post could […]
If you’re running a farm, food, or drink business, chances are, you already have a logo. It appears on your packaging, website, and social media channels, helping customers recognize your company.As your business grows, branding becomes about more than just your logo. It’s a promise of quality and consistency you make to your customers, one […]
January arrives the same way every year for food producers: markets quiet down, orders slow to a trickle, and you finally have permission to breathe. But what if this slowest month could become your most strategic one?The Momentum GapThere’s a predictable pattern at the beginning of each new year. After weeks of increased production, holiday […]
Running a food business isn’t just about creating delicious products, but it’s also about making sure people know about them. In the crowded online space, where new recipes, products, and food brands pop up every day, the key differentiating factor isn’t innovation or budget. It’s consistency. Being consistent on social media builds trust, recognition, and loyalty. […]
The Christmas rush is winding down. Holiday markets are wrapping up, online orders are slowing, and the long stretch of producing, packaging, selling, and fulfilling seasonal demand is finally easing.If you’re a small food business owner, this shift can feel uncomfortable. After weeks (or months) of being constantly on the go, it’s easy to slip […]
The first step at a trade show is to capture attention. Once you’ve engaged a potential buyer, you typically have 30 seconds or less to keep them interested and start selling your product. That’s why it’s crucial to have your elevator pitch perfected before the event. Retail food buyers are experienced and efficient in sales […]
Trade show season is one of the busiest and most rewarding times of the year for Canadian food and beverage brands. Between prepping samples, coordinating staff, and perfecting your booth setup, it’s easy to overlook one key factor that can significantly impact your results: your social media strategy. A focused social media plan helps you build […]
Every season brings its own opportunities, but few are as full of potential as the winter holidays. For food businesses across Canada, the last quarter of the year isn’t just about selling more; it’s about inspiring your customers to see your products as meaningful gifts.Think about it this way: when someone gives your product as […]
User-generated Content (UGC) refers to photos, videos, and reviews created by real customers who are already using your product.
You’ve got the abundance, now comes the part that separates successful food producers from those with barns full of produce: marketing.