Holiday Season – Are you ready?
Is your food business ready for the Q4 holiday season? Summer is ending, so it’s time to roll up your sleeves and get ready for Christmas and Holiday sales efforts.
Caution: Think Before You Promote
Getting content ideas for your food business marketing can be challenging. Then along comes a big national or global event that you think would make a good campaign theme so you can creatively highlight your brand or food product. But there are some things you need to be aware of before you rush in.
Kitchen Connect – Growing a Food Community
As avid supporters of food hub initiatives across BC, we’ve been thrilled to work with the team from Kitchen Connect in Victoria. They engaged us to develop their business plan, establish their brand and website, plus a market research project that ultimately led to a marketing planning initiative.
Email Marketing Beats Social Media
As a small food business owner, there are many options for your marketing mix. Many people put too much emphasis on just using social media to get their brand and product noticed. The truth is, email can be the most powerful component of your digital marketing channels, with a larger audience appeal and greater reach.
Growing Women-Led Food Businesses with VC-Ready
Venture-Capital Ready is a new program for women-led food businesses to help them prepare for investor conversations. Farm Food Drink has partnered with long-time colleagues at Small Scale Food Processor Association (SSFPA) to build and launch many components for this initiative.
Get Ready for Farmers Markets
Do you plan to sell your products at Farmers Markets this year? The start of market season is fast approaching and the time to plan and prepare is now! There is a myriad of things that need your attention so you’re not scrambling and stressing at the last minute.
How to Do Market Research for Your Food Business
Conducting market research is important for you to find decision-influencing information for your business plan. We typically think of market research as being done by big corporations with big budgets and complicated processes. As a small food business owner, you can adapt your research approaches to be simpler and less costly.
Clarity Opens Path to 2025 Goals
You have a vision for your agri-food business, but the sector is still in a bit of a mess with volatile markets and disruptive social situations. Inflation continues, purchasing and distribution options change, retailers alter their programs and processes. There continues to be a lot of change and challenges. So, what should you focus on in 2024 in order to move towards your 2025 goals? Farm Food Drink’s recommendation is to embrace ‘clarity’.
Prepare for 2024 with a Work Break
Owning a business can be all consuming, occupying your mind 24/7. As Christmas approaches, the temptation to maintain an unwavering focus on your business goals may be strong, but taking time off during the holidays can prove to be a strategic decision with profound benefits.
33 BC Holiday Food Gift Ideas
In this season of giving, let’s see how we can introduce more people to the fabulous local food products offered by you and your fellow BC food producers.
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