Holiday Season – Are you ready?
Is your food business ready for the Q4 holiday season? Summer is ending, so it’s time to roll up your sleeves and get ready for Christmas and Holiday sales efforts.
Caution: Think Before You Promote
Getting content ideas for your food business marketing can be challenging. Then along comes a big national or global event that you think would make a good campaign theme so you can creatively highlight your brand or food product. But there are some things you need to be aware of before you rush in.
Kitchen Connect – Growing a Food Community
As avid supporters of food hub initiatives across BC, we’ve been thrilled to work with the team from Kitchen Connect in Victoria. They engaged us to develop their business plan, establish their brand and website, plus a market research project that ultimately led to a marketing planning initiative.
Email Marketing Beats Social Media
As a small food business owner, there are many options for your marketing mix. Many people put too much emphasis on just using social media to get their brand and product noticed. The truth is, email can be the most powerful component of your digital marketing channels, with a larger audience appeal and greater reach.
Growing Women-Led Food Businesses with VC-Ready
Venture-Capital Ready is a new program for women-led food businesses to help them prepare for investor conversations. Farm Food Drink has partnered with long-time colleagues at Small Scale Food Processor Association (SSFPA) to build and launch many components for this initiative.
Get Ready for Farmers Markets
Do you plan to sell your products at Farmers Markets this year? The start of market season is fast approaching and the time to plan and prepare is now! There is a myriad of things that need your attention so you’re not scrambling and stressing at the last minute.
Is your location part of your brand?
Do you use your location name in any part of your branding? Your town, region, or province? Depending on what you’re selling and to whom, incorporating a sense of place somewhere in your brand can be very appealing and lucrative. Some location names will be familiar to consumers, and others will sound exotic and intriguing.
What is your biggest Labour Challenge?
You don’t have to watch the news to know there is a labour shortage. What we’d like to know is how you’re being affected in your food or agriculture business. None of us are going to solve the employment problem, but the more we know specifics of your situation, the more we can find ideas and resources to support you.
Gulf Island Food Security – Planning for Thetis Island
Among breathtaking beauty and a close-knit community, small island dwellers face the complex puzzle of building and sustaining food security solutions.
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How to improve ROI at events & tradeshows [updated]
Will you attend an upcoming event, conference, or tradeshow as a participant or as a vendor or sponsor? Then you need a plan. Events cost you time and money. If you want a return on those investments (ROI), don’t just show up and expect things to happen. Make things happen!