The first step at a trade show is to capture attention. Once you’ve engaged a potential buyer, you typically have 30 seconds or less to keep them interested and start selling your product. That’s why it’s crucial to have your elevator pitch perfected before the event. Retail food buyers are experienced and efficient in sales […]
Trade show season is one of the busiest and most rewarding times of the year for Canadian food and beverage brands. Between prepping samples, coordinating staff, and perfecting your booth setup, it’s easy to overlook one key factor that can significantly impact your results: your social media strategy. A focused social media plan helps you build […]
Every season brings its own opportunities, but few are as full of potential as the winter holidays. For food businesses across Canada, the last quarter of the year isn’t just about selling more; it’s about inspiring your customers to see your products as meaningful gifts.Think about it this way: when someone gives your product as […]
User-generated Content (UGC) refers to photos, videos, and reviews created by real customers who are already using your product.
You’ve got the abundance, now comes the part that separates successful food producers from those with barns full of produce: marketing.
Learn how Canadian food producers can create value-added products that boost revenue, meet market demand, and grow their local food business.
There’s nothing quite like the mixed blessing of a bumper crop. But what if it isn’t a problem to solve, but an opportunity?
Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?
Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?
Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?
Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?
Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?