Market Research

Grow your small farm, food, and drink business or organization through effective Market Research.

Small and growing farm, food, and drink companies in BC, and their support organizations require market researchers who specialize in and have a deep understanding of, the farm, food, and drink sector. They need market researchers who are able to connect with industry experts and collect data that is practical and relevant to the farm and food sector’s objectives.
Farm Food Drink has those specialists. Whether researching things like consumer behaviour, target markets, competitive landscape, or distribution channels, you could fine-tune your business approach for better results.

As a full service agency, market research is just one specialty area. Other team experts in business development and creative marketing work collaboratively to provide practical information, tools, plans, and campaigns to help you grow your business.

Passionate about supporting businesses like yours and the amazing products that are grown or produced right here in BC, we pride ourselves in helping to grow the industry sector while supporting the growth of local food systems.

For a sample of the Market Research we’ve done to date, visit Our Work. 

Research Services

We specialize in delivering customizable qualitative, quantitative, and/or mixed-method research projects to support your business or organization. Our methods of data collection include, but are not limited to:
  • Document and Literature Review
  • Focus Groups
  • Interviews
  • Surveys

Our research services support your BC farm, food, or drink business to inform or achieve a diverse array of business objectives such as:

  • Defining consumer bases and target market segmentation
  • Defining supply chain and distribution channels
  • Developing growth strategies
  • Developing or refining advertising and communication plans
  • Developing or refining brand strategies
  • Developing or refining strategic marketing plans
  • Developing new products
  • Evaluating and improving e-performance
  • Packaging evaluation
  • Pricing Strategy
  • Test concepts
  • Understanding the competitive landscape
  • Understanding the industry/market context

Contact us to discuss your idea, objective, or project, and we can draft a project proposal or quote to suit your needs and your budget.

Learn more about some of our projects.