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Market Research

Grow your small farm, food, and drink business or organization through effective Market Research.

Small and growing farm, food, and drink companies in Canada, along with the organizations that support them, need market research that reflects how their sector works. Generic insights aren’t enough. What’s needed is findings that are practical, relevant, and aligned with the realities of the Canadian farm and food industry. 

At Farm Food Drink, our specialists support businesses by exploring consumer behaviour, target markets, competitive landscapes, and distribution channels. Our research is designed to inform real decisions and help refine your approach as you grow.

Market research is one part of our broader work. Our team also includes specialists in business development and creative marketing, allowing us to connect insights with practical tools and strategies. We’re committed to supporting local businesses and strengthening Canada’s food system through thoughtful, sector-specific research.

For examples of our work, visit Our Work. 

Research Services

We specialize in delivering customizable qualitative, quantitative, and/or mixed-method research projects to support your business or organization. Our methods of data collection include, but are not limited to:
  • Document and Literature Review
  • Focus Groups
  • Interviews
  • Surveys

Our research services support your BC farm, food, or drink business to inform or achieve a diverse array of business objectives such as:

  • Defining consumer bases and target market segmentation
  • Defining supply chain and distribution channels
  • Developing growth strategies
  • Developing or refining advertising and communication plans
  • Developing or refining brand strategies
  • Developing or refining strategic marketing plans
  • Developing new products
  • Evaluating and improving e-performance
  • Packaging evaluation
  • Pricing Strategy
  • Test concepts
  • Understanding the competitive landscape
  • Understanding the industry/market context

Contact us to discuss your idea, objective, or project, and we can draft a project proposal or quote to suit your needs and your budget.

 
© 2026 Farm Food Drink Inc.