As you maneuver through highly competitive and challenging food sector, Farm Food Drink has a team of industry leaders to help you grow your business and be sustainable for the long haul. Whether you need market research, business planning, marketing, or all three teams, we can help you better connect with your customer and get the right things done to grow your business.
Much of our success has come at the grass roots level, rooted in our client and food industry connections. We share a social purpose with our food business and social enterprise clients in growing regional food systems and local food economies.
We are exclusive to the agri-food sector and serve only small to medium food and farm companies. All of our team is empowered and enriched by the values, passion and work ethic of our clients, this fuels our work. That’s why “Doing good work with good people doing good things (with food)” is our true mission.
Meet some of our team...
Venture-Capital Ready Program Manager
Formerly a senior advisor at the non-profit Women’s Enterprise Centre (Kelowna), Cheryl was focused on helping women launch, lead and grow their own businesses. Her background as an adult educator means she can train women entrepreneurs in financial acumen and skills development, and provide one-on-one guidance when necessary. Although she acknowledges the path to entrepreneurial success can be a steep one, she is devoted to helping women reach their goals.
Venture-Capital Ready Project Manager
Sheena is the hub for all client and Farm Food Drink activities, and excels at managing all the details. She coordinates the many campaigns, projects, and plans while liaising with clients, coordinating government and industry players, and wrangling our team of specialists to ensure all are heading to the right field. A strong communicator, Sheena loves to work with all these strong personalities, and is motivated to help clients tell their story and make their vision a reality.
As Creative Director for Farm Food Drink and our lead graphic designer, Tammi guides branding and marketing projects for both clients and FFD. She brings 20-plus years of creative leadership to bridge our clients’ unique stories and products to connect with their customers. With brand elements, positioning strategies, and creative designs, Tammi is a source of brilliant ideas. Her mantra - Good Work for Good People!
Greg has decades of proven industry experience in business development, strategic planning, and marketing. With a background in big business and a social purpose to develop local food economies, Greg has one foot in a dress shoe, one in a gumboot. Although ultra confident in both worlds, his passion lies with small food and farm companies. Greg excels at and loves the collaboration process, using the first-hand experience of our client’s vision, products, and operation to form their strategy for market growth and sustainability. This two way, sharing and learning process is what fuels his ongoing journey to grow BC’s local food economy.
Kerry brings over 30 years of communications experience to the Farm Food Drink team. Her background in journalism introduced her to the corporate world of public affairs, which in turn spurred her interest in communications scholarship. Leaving Alberta for the cherry and plum orchards of the central Kootenays, she’s subsequently learned about the power of grant writing, the primacy of food production in western Canada, and the extraordinary community-minded spirit of rural BC.
Venture-Capital Ready Administrator
Self-described as a “dog with a bone” when it comes to organizing Farm Food Drink’s many workshops and projects, Heather is a former food entrepreneur with direct experience in the Canadian food industry. Previous owner of a 4th Avenue café in Vancouver, an independent fabric designer, and the originator of Gone Crackers gourmet crackers, she has moved on to a less frenetic life as a gardener, fermenter and Farm Food Drink Assistant Co-ordinator in Campbell River, BC.
Salik leverages his interdisciplinary background in biotech and business management to help small food producers and processors maximize their value. His desire to uplift the local ag-food sector stems from his passion for community empowerment through education, and his belief that local food systems are at the heart of sustainable development. With a diverse cultural exposure and a broad spectrum of experiences, in market research, agriculture consultancy and post-secondary teaching and research, Salik brings a global perspective, deep understanding of intercultural communication and a scientific approach for small farmers and businesses aiming to achieve sustainability and profitability.
Bonnie uses her marketing and social media expertise to develop marketing strategies, communications and implementation plans for small farms and food processors. These plans outline key tactics and positioning statements that connect with the end consumer. Growing a food forest on her third of an acre, Bonnie understands the challenges of what’s involved to work the land and wants to help farmers and food processors build a sustainable business.
Dave has spent the last decade strengthening the local food system, exploring food sustainability as a student, activist, teacher, entrepreneur, chef, and farmer. Now he channels those skills while working on Farm Food Drink business planning projects, where he helps clients develop strategies to navigate difficult markets, expand to reach a sustainable scale, develop new products and/or processes, and refine their production economics.
Robyn is a public relations and marketing consultant with strong expertise in social media and events/marketing co-ordination. Her work with a variety of small businesses (including maritime farm and small-scale food processors) provides her with unique insight into the complex challenges of food marketing. In her spare time, Robyn is a part-time Masters student; she is also the recipient of the prestigious International Association of Business Communicators (IABC) Award of Merit (2019).
Rob spent 20 years at a large, successful BC food distributor, growing from a territory sales rep to the Director of Sales, Marketing and Procurement. From there he shifted gears, helping a well-established Vancouver food manufacturer restructure its business for long term growth and prosperity. Currently, Rob is a managing partner with a small Vancouver Island based food brokerage, representing a number of food producers. Sharing experiences, solving challenges, and working with Farm Food Drink over the past several years has been a joy; collaborating on ideas and strategies helps small BC food producers get through their next steps. Change, challenge, and opportunity is always happening in the food industry, and connecting food processors with food retailers is never dull.
Sylvia brings her multi-faceted talents to Farm Food Drink as a food processing mastermind and an expert in Canadian food quality management and regulatory compliance. What that means is that if you’ve got a technical challenge, be it a manufacturing, quality, product development, safety or regulatory compliance issue, she can fix it. Her previous work with food manufacturers (processed fruits & vegetables, meat and condiments) led her into work in the product development field; she expanded that knowledge into food safety, quality management, and workshop facilitation. She is owner/consultant to Foundtree Product Design, and in her spare time she can be found wild-crafting, growing and extracting herbs for her cosmetics line, Forage and Soothe Herbal Essentials.