Honey Bee Zen
Assess the overall brand and positioning to strategize ways to refine the branding overall and connect with the Swan Valley Honey Brand.
Through the development of a marketing and brand strategy, we developed a more sophisticated brand position and design to better connect with ownerships values, their target market, and the marketplace. Honey Bee Zen product line includes hand salves and lip balms. Honey has long been known for its holistic products, so we created a brand that reflected these health values, it was also important to make a brand that the consumer would enjoy owning and using by choosing a bright, colourful palette with a subtle mandala flower. This branding also connects with the Swan Valley Honey bee product line through the octagon bee logo and brand messaging.