Swan Valley Honey


To assess the current brand and strategize refinements and connections to the Honey Bee Zen brand.


Through the development of a marketing and brand strategy, we developed a more sophisticated brand position and design to better connect with ownerships values, their target market, and the marketplace. Swan Valley Honey is a beloved brand, our approach for the label was to take the elements of their existing brand and give it a contemporary look. We recreated the illustration with their iconic red barn and developed a logo that connected with their other product line, Honey Bee Zen, while giving each line a distinct look. We also created branding positioning that clearly defined each line keeping them connected but distict.