True Coast Meats


A new retail venture plus a condiment product line needed strong brand and positioning to stand out in the market.


The creative process was truly collaborative and mutually fun. We helped to refine the clients ideas and allowed word play and naming to influence the overall brand (with the clients spirited input!). The meat shop was named True Coast Meat, while the product line (starting with rubs, hot sauces, and jerky) took on the moniker of Coastal Cowboy.