Upper Bench Winery & Creamery
Assess the brand positioning and existing website, provide recommendations for new brand positioning and copy and update the website design.
Upper Bench Winery and Creamery has a minimalism philosophy to their winemaking, this approach of clean wines with no unnecessary additives has a great appeal to wine lovers. Upper Bench already had a good foundation with their labels and packaging reflecting their approach to wine and cheese, but there was a disconnect to the brand when it came to their messaging and website. Working closely with Upper Bench ownership, we refined their brand messaging and positioning to better reflect their values. We then redesigned their website to connect with their new brand positioning and to better reflect their clean minimalism values. The website was also reconfigured to better promote online sales and the wine clubs in response to changes from COVID-19.