Upper Bench Winery

Upper Bench is a Winery & Creamery. Best known for their award-winning big, bold reds and crisp, dry white, they also handcraft small batches of artisanal washed, bloomy, natural rinds, and blue cheeses from 100% pasteurized cow's milk.

Upper Bench Winery and Creamery has a minimalism philosophy to their winemaking, this approach of clean wines with no unnecessary additives has a great appeal to wine lovers. Upper Bench already had a good foundation with their labels and packaging reflecting their approach to wine and cheese, but there was a disconnect to the brand when it came to their messaging and website. Working closely with Upper Bench ownership, we refined their brand messaging and positioning to better reflect their values. We then redesigned their website to connect with their new brand positioning and to better reflect their clean minimalism values. The website was also reconfigured to better promote online sales and the wine clubs in response to changes from COVID-19.