Vitality Farm


To develop an e-commerce website and brand for a small scale farmer, and developing a new sales channel in response to COVID-19.


In response to COVID-19, Vitality Farm required an additional sales channel to make-up for the loss/reduction of farmers’ markets. We began with a logo that paid homage to the dynamic owners of Vitality Farm, by visually showing that the owners are the heart and soul of the farm. We then set up an e-commerce website, that was colourful, friendly, with an easy to use shopping cart as well as promoted their transition to online sales.