Is your location part of your brand?

Do you use your location name in any part of your branding? Your town, region, or province? Depending on what you’re selling and to whom, incorporating a sense of place somewhere in your brand can be very appealing and lucrative. Some location names will be familiar to consumers, and others will sound exotic and intriguing.

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Why you’re the star of a brand project

Ever wonder how brands and logos magically get developed? It’s because of YOUR vision. That doesn’t mean you have to come up with a literal logo concept and design, but good designers and branding strategists need you as the guiding light to reflect your brand, graphically.

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