Wanting to appeal to a younger demographic than traditional honey consumers, the plan was to raise the perceived value of the Honey Bee Zen brand, making it stand out in the overcrowded BC honey market.
It was graduation day for sixty-six B.C. Food Processors who completed the first Food Business Refresh Program.
Due to the pandemic, NPK experienced a significant decline in sales. She enrolled her company into the Refresh program to formulate a pivot plan. Along with over 60 other B.C. food processors, she was appreciative of the personalized support.
Although the pandemic lingers, many businesses continue to shift and alter their operations for today, but also with a vision of what things might look like in 6 months or even a year.
As things in BC start to open up, there will still be limitations and barriers (literally!), but also new threads of opportunity. With your structured approach, segment and analyse the three main areas of your business: 1) operations/production, 2) sales/marketing, and 3) financial management.
We are experiencing unprecedented times. The Covid-19 (corona virus) global pandemic has created fear and panic for personal health concerns, but also for the health of our farm, food, and…