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Read more about the article Seasonal Sales Sheets

Seasonal Sales Sheets

  • Post author:Sheena
  • Post published:September 27, 2024
  • Post category:Farm/Food/Marketing Strategies/Planning

If you are looking to promote seasonal products, or seasonal product discounts and offers to retailers, it’s a good idea to create a separate sales sheet for the season.

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Read more about the article The Value of a Sales Sheet

The Value of a Sales Sheet

  • Post author:Sheena
  • Post published:September 23, 2024
  • Post category:Farm/Food/Marketing Strategies/Planning

Are you wanting to start approaching retailers to see if they’ll carry your product line? There are several considerations to ensure you are retail ready. One key element is to make sure you have a well-designed sales sheet that features all the important elements.

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Read more about the article Essential Elements – Sales Sheets

Essential Elements – Sales Sheets

  • Post author:Sheena
  • Post published:September 18, 2024
  • Post category:Farm/Food/Marketing Strategies/Planning

Sales sheets should be as much about function as they are about form. Meaning, that while they should be visually designed to reflect your brand and capture attention, their main purpose is to convey very important information to retailers who may choose to purchase your products.

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Read more about the article Why you’re the star of a brand project

Why you’re the star of a brand project

  • Post author:Sheena
  • Post published:September 1, 2021
  • Post category:Farm/Marketing Strategies/Planning

Ever wonder how brands and logos magically get developed? It’s because of YOUR vision. That doesn’t mean you have to come up with a literal logo concept and design, but good designers and branding strategists need you as the guiding light to reflect your brand, graphically.

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Read more about the article Bean Boy Brand Boost

Bean Boy Brand Boost

  • Post author:Sheena
  • Post published:July 27, 2021
  • Post category:Food/Marketing Strategies/Spotlight

When COVID hit, Bean Boy Creations had to look at a way to shift the business to make it more sustainable. Taking advantage of the Refresh Program, Bean Boy expanding their marketing plan into regional grocery chains, and came to Farm Food Drink to uplevel their branding.

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Read more about the article Heritage Sauce Recipe Targets Millennials

Heritage Sauce Recipe Targets Millennials

  • Post author:Sheena
  • Post published:June 29, 2021
  • Post category:Food/Marketing Strategies/Spotlight

Everybody's world moves so fast. Two dads from the Gulf Islands want to change that with their new brand of condiments called Slow Bottled Sunday.

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Read more about the article Coastal Cowboy Brings the Turf to the Surf

Coastal Cowboy Brings the Turf to the Surf

  • Post author:Sheena
  • Post published:May 26, 2021
  • Post category:COVID-19/Food/Marketing Strategies/Spotlight

A new retail venture plus a condiment product line needed strong brand and positioning to stand out in the market. The meat shop was named True Coast meats. The product line starting with rubs, hot sauces, and jerky, took on the moniker of Coastal Cowboy.

Continue ReadingCoastal Cowboy Brings the Turf to the Surf
Read more about the article Research Drives New Honey Brand

Research Drives New Honey Brand

  • Post author:Sheena
  • Post published:April 21, 2021
  • Post category:COVID-19/Food/Planning/Spotlight

Wanting to appeal to a younger demographic than traditional honey consumers, the plan was to raise the perceived value of the Honey Bee Zen brand, making it stand out in the overcrowded BC honey market.

Continue ReadingResearch Drives New Honey Brand

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