If you’re running a farm, food, or drink business, chances are, you already have a logo. It appears on your packaging, website, and social media channels, helping customers recognize your company.As your business grows, branding becomes about more than just your logo. It’s a promise of quality and consistency you make to your customers, one […]
If you are looking to promote seasonal products, or seasonal product discounts and offers to retailers, it’s a good idea to create a separate sales sheet for the season.
Are you wanting to start approaching retailers to see if they’ll carry your product line? There are several considerations to ensure you are retail ready. One key element is to make sure you have a well-designed sales sheet that features all the important elements.
Sales sheets should be as much about function as they are about form. Meaning, that while they should be visually designed to reflect your brand and capture attention, their main purpose is to convey very important information to retailers who may choose to purchase your products.
Ever wonder how brands and logos magically get developed? It’s because of YOUR vision. That doesn’t mean you have to come up with a literal logo concept and design, but good designers and branding strategists need you as the guiding light to reflect your brand, graphically.
When COVID hit, Bean Boy Creations had to look at a way to shift the business to make it more sustainable. Taking advantage of the Refresh Program, Bean Boy expanding their marketing plan into regional grocery chains, and came to Farm Food Drink to uplevel their branding.
Everybody’s world moves so fast. Two dads from the Gulf Islands want to change that with their new brand of condiments called Slow Bottled Sunday.
A new retail venture plus a condiment product line needed strong brand and positioning to stand out in the market. The meat shop was named True Coast meats. The product line starting with rubs, hot sauces, and jerky, took on the moniker of Coastal Cowboy.
Wanting to appeal to a younger demographic than traditional honey consumers, the plan was to raise the perceived value of the Honey Bee Zen brand, making it stand out in the overcrowded BC honey market.