A Team Effort with BCAFM

For many food businesses, farmers markets are their primary sales channel. For some, they can be a stepping stone enroute to large grocery (chains) or bigger markets. And for others, they do both, what we call a blended sales & margin strategy - these food businesses do large capacity sales through grocery accounts and continue with farmers markets with higher margins, and the ability to launch/test new products or do short run items.

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UBC Collaboration on Food Industry Research

Market research is a crucial component to building any food business. Sharing our research expertise, Farm Food Drink recently collaborated with the University of British Columbia (UBC) to conduct two research projects with the Masters of Food and Research Economics program.

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How to improve ROI at events & tradeshows [updated]

Will you attend an upcoming event, conference, or tradeshow as a participant or as a vendor or sponsor? Then you need a plan. Events cost you time and money. If you want a return on those investments (ROI), don’t just show up and expect things to happen. Make things happen!

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Tough Times? Let’s Promote Food VALUE

In our December blog, we recommended taking a rest, a healthful break from your business so you could recharge during these uncertain times. As we start 2023, it’s clear that we’re not done with volatility yet - inflation, talk of recession, the news is full of stories on consumers concerns with rising costs. Are there still opportunities for your business?

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