From Gut Instinct to Customer Insight
Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?
December 1, 2025
Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?
As avid supporters of food hub initiatives across BC, we’ve been thrilled to work with the team from Kitchen Connect in Victoria. They engaged us to develop their business plan, establish their brand and website, plus a market research project that ultimately led to a marketing planning initiative.
Market research is a crucial component to building any food business. Sharing our research expertise, Farm Food Drink recently collaborated with the University of British Columbia (UBC) to conduct two research projects with the Masters of Food and Research Economics program.
If you can scale up production, it may be time to look at expanding into larger retail. To be successful, that’s going to take some planning and preparation.
BCAFM approached Farm Food Drink to conduct a Market Research project so they could better understand the people in the Millennial audience.