With the onset of Christmas advertising already in various media, is your food business ready for holiday promotion opportunities?
The BC food industry is full of interesting vibrant people, and the owners at Honey Bee Zen are examples of that. A couple of years ago, they came to us to rebrand their two honey lines and we have since built an ongoing business and mutually respectful relationship.
This year’s 25th anniversary of the Coquitlam Farmers Market drove the desire to formalize an umbrella brand for the Grow Local Society that would incorporate the two farmers markets and other initiatives they lead.
Their basil love started over 20 years ago with an indoor gardening project and grew into a basil pesto that needed a little marketing magic.
You know you should have a sales forecast, goals set, business plan update, but maybe something is keeping you from them. Here are some recommendations to manage forward.
If you can scale up production, it may be time to look at expanding into larger retail. To be successful, that’s going to take some planning and preparation.
As things in BC start to open up, there will still be limitations and barriers (literally!), but also new threads of opportunity. With your structured approach, segment and analyse the three main areas of your business: 1) operations/production, 2) sales/marketing, and 3) financial management.