Understanding Local
Ever wonder how to explain to your customers just how "local" your food business really is? It's not as straightforward as drawing a line on a map, is it?
Beyond the Maple Leaf
As the new year approaches, now is the time to reflect on past successes and to review your short and long-term goals.
Designing Your Brand
As the new year approaches, now is the time to reflect on past successes and to review your short and long-term goals.
Plan Now for 2025!
As the new year approaches, now is the time to reflect on past successes and to review your short and long-term goals.
Seasonal Sales Sheets
If you are looking to promote seasonal products, or seasonal product discounts and offers to retailers, it’s a good idea to create a separate sales sheet for the season.
The Value of a Sales Sheet
Are you wanting to start approaching retailers to see if they’ll carry your product line? There are several considerations to ensure you are retail ready. One key element is to make sure you have a well-designed sales sheet that features all the important elements.
Essential Elements – Sales Sheets
Sales sheets should be as much about function as they are about form. Meaning, that while they should be visually designed to reflect your brand and capture attention, their main purpose is to convey very important information to retailers who may choose to purchase your products.
Kitchen Connect – Growing a Food Community
As avid supporters of food hub initiatives across BC, we’ve been thrilled to work with the team from Kitchen Connect in Victoria. They engaged us to develop their business plan, establish their brand and website, plus a market research project that ultimately led to a marketing planning initiative.
Email Marketing Beats Social Media
As a small food business owner, there are many options for your marketing mix. Many people put too much emphasis on just using social media to get their brand and product noticed. The truth is, email can be the most powerful component of your digital marketing channels, with a larger audience appeal and greater reach.
Clarity Opens Path to 2025 Goals
You have a vision for your agri-food business, but the sector is still in a bit of a mess with volatile markets and disruptive social situations. Inflation continues, purchasing and distribution options change, retailers alter their programs and processes. There continues to be a lot of change and challenges. So, what should you focus on in 2024 in order to move towards your 2025 goals? Farm Food Drink’s recommendation is to embrace ‘clarity’.