If you’re running a farm, food, or drink business, chances are, you already have a logo. It appears on your packaging, website, and social media channels, helping customers recognize your company.As your business grows, branding becomes about more than just your logo. It’s a promise of quality and consistency you make to your customers, one […]
January arrives the same way every year for food producers: markets quiet down, orders slow to a trickle, and you finally have permission to breathe. But what if this slowest month could become your most strategic one?The Momentum GapThere’s a predictable pattern at the beginning of each new year. After weeks of increased production, holiday […]
User-generated Content (UGC) refers to photos, videos, and reviews created by real customers who are already using your product.
You’ve got the abundance, now comes the part that separates successful food producers from those with barns full of produce: marketing.
Learn how Canadian food producers can create value-added products that boost revenue, meet market demand, and grow their local food business.
There’s nothing quite like the mixed blessing of a bumper crop. But what if it isn’t a problem to solve, but an opportunity?
Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?
Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?
Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?
Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?
As the new year approaches, now is the time to reflect on past successes and to review your short and long-term goals.
As the new year approaches, now is the time to reflect on past successes and to review your short and long-term goals.