From Gut Instinct to Customer Insight
Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?
December 1, 2025
Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?
Wanting to appeal to a younger demographic than traditional honey consumers, the plan was to raise the perceived value of the Honey Bee Zen brand, making it stand out in the overcrowded BC honey market.