Build a practical, repeatable marketing system.

Beginning Tuesday, October 27, Farm Food Drink marketing specialists will guide you through six weekly sessions alongside food business peers. Using the Core Resource Suite, you’ll build a focused, repeatable marketing system and a realistic 90-day implementation plan.

As Your Business Grows,
Marketing Gets More Complex

Food businesses are navigating a challenging market. Operating costs are rising, demand is harder to predict and your time is being pulled in many directions, all while you are trying to market your business and maintain or grow sales.

For many food businesses, the challenges are familiar:

Marketing hasn’t evolved with your business
Your strategy and systems still reflect an earlier stage of growth.

It’s hard to know what is working
It can be difficult to see which marketing efforts support sales, what needs improvement and what should stop.

Marketing priorities aren’t clear
You are actively marketing, but are your social media, trade shows, retail promotions and digital campaigns working together toward clear goals?

Marketing gets pushed aside
Daily operations leave little time for consistent planning and implementation.

Too much depends on too few people
Marketing deadlines keep coming, while planning, decision-making and execution rest with you or one team member.

Six Live, Facilitated Workshops
Two hours of interactive learning, guided application and peer discussion each week.

Complete Session Recordings
One year of access to all six session recordings, so you and your team can revisit the material as you implement your plan.

Peer Collaboration and Expert Guidance
Work through real business challenges with experienced facilitators and fellow food business leaders.

Marketing Resource Suite
Downloadable resources designed for food businesses including:

• Marketing Canvas and System Map
• Food Business Marketing Budget Template
• Marketing Calendar and Implementation Templates
• Marketing Metrics and KPI Tracking Templates
• Audience and Market Research Planners


Measure, Improve, Grow
Grow Your Food Brand builds measurement and improvement into the system, so you will know how to assess results and adjust your marketing over time.

UPCOMING SESSION:

Tuesdays, Oct 27 – Dec 1, 2026   10AM – 12PM (PT)

Early Bird pricing is available until Oct. 7th
Payment plans are also available. 

“For me, the biggest value was the structure. We had all this information scattered, and the program helped us get organized. Now we can focus on moving forward in a more exciting and structured way instead of feeling overwhelmed with the tasks ahead."

— Anna Steedman, Winderberry & Edible Acres

Greg McLaren

Greg is a leading expert in business development, strategic marketing, and business planning for Canada’s small food and farm-based businesses. With over 30 years of experience, he has helped launch, grow, and guide hundreds of businesses and organizations through practical, market-ready strategies.

Bonnie Chomica

Bonnie draws on her expertise as a marketing professional to develop marketing strategies, communications and implementation plans. As an experienced workshop leader and facilitator, she professionally manages meeting structure and conversations to ensure a quality experience for participants. 

Sheena Gnos

Sheena is the hub for all client and Farm Food Drink activities, and excels at managing all the details. She coordinates the many campaigns, projects, and plans while liaising with clients, coordinating government and industry players, and wrangling our team of specialists to ensure all are heading to the right field.