The Farm Food Drink Business Planning Canvas™ is practical, easy-to-use tool created specifically for food and beverage entrepreneurs. Based on the classic Business Model Canvas, our version simplifies planning, removes jargon, and highlights what matters most to small food producers. It can serve as a starting point for planning a new food business or as a one-page summary for established brands and completed business plans.

This tool makes planning easier by showing the key areas of your business and how they connect at a glance. It helps test ideas early for desirability, feasibility, and viability, while also feeding directly into a full business plan. The canvas is divided into four main sections which are aligned with the structure of a business plan, with guidance and tips to help maximize its value.