BC Shellfish Growers Association

The BC Shellfish Growers Association is a non-profit association representing 70% of BC's shellfish farmers as well as processors, industry suppliers, and service providers related to the industry.

When the BC Shellfish Growers Association approached Farm Food Drink about redesigning the website, a key objective was to reorganize it for a better user experience. We worked to develop a sophisticated, but simple design that allowed for a stronger user flow-through from page to page. The website is full of fantastic and useful information, but in the past that information wasn't always easily discovered. We focused on reorganizing the pages and menu, and redesigning the overall look to fit the Association's needs and their members.