Bean Boy Creations

Objectives

Polish and address the regulatory requirements on the labels in order to position Bean Boy for a regional grocery chain.

Methodology

Even though there was established brand equity, there still needed to be a concerted effort to polish and address the regulatory requirements on the labels. Therefore we determined, since the brand elements were distinct, well positioned, and competed well, that we just needed to tweak the overall design to present more visual cohesiveness and professional refinement.