Happy Goat Cheese Company

The Happy Goat Cheese Company Ltd. is a farmstead cheese producer located in the Glenora community of the Cowichan Valley, BC. They produced locally made goats’ milk cheeses sold in the Cowichan Valley and to southern Vancouver Island. They have since added cow's and sheep to their farm, and rebranded to Haltwhistle Cheese Company.

When we first started working with Happy Goat Cheese, we developed a marketing strategy focused on effectively branding the cheese company, defining the target market, and providing a strategy and process for developing and implementing promotional tactics for an effective launch. From there we developed an entire brand, with logo, product labels, and marketing materials such as ads, rack cards, and a sandwich board, all with the purpose of connecting with the local market.