Harmonic Arts

Harmonic Arts is an Herbalist-owned plant medicine company devoted to supporting the health of people and the planet. In 2009, Yarrow and Angela Willard identified a gap in the availability of high-quality, herbalist-formulated plant medicines. Guided by their belief in accessible plant medicine and inspired by the abundance of Vancouver Island, they began crafting potent, effective, and easy-to-use herbal products that can now be found in health food stores, grocery stores, and health practitioner offices across the nation.

Our relationship with Harmonic Arts started with a Market Research Plan to develop a better understanding of the industry, including potential trends; cultivate consumer understanding to determine product preferences, marketing/promotion responses, and target markets; and develop an understanding of the competition and their strategies in the current and growing market. Following that, we developed a Market Development Plan focused on strengthening their brand position. After which we worked on refining the brand identity, labels, and the development of other marketing and promotional materials.