We wanted to better connect the brand to the location - Haida Gwaii, and the primary product ingredient - Kelp.
Methodology
To do this, we tweaked the logo to draw out the "Wild Foods" in the brand, giving it a more fitting font. We then designed new product labels that maintained a level of simplicity, while highlighting specific product features. Finally, we also designed a full product brochure to highlight the products and the story behind it all.
