North Pacific Kelp

North Pacific Kelp strives to connect with nature by monitoring the kelp forest, and extracting kelp responsibly. They harvest wild food to provide with flakes and powders to keep you healthy.

We wanted to better connect the brand to the location - Haida Gwaii, and the primary product ingredient - Kelp. To do this, we tweaked the logo to draw out the "Wild Foods" in the brand, giving it a more fitting font. We then designed new product labels that maintained a level of simplicity, while highlighting specific product features. Finally, we also designed a full product brochure to highlight the products and the story behind it all.