NWT Food Tourism

Objectives

Develop a brand identity for an information centre run by the Territorial Agrifood Association (TAA). This new brand needed to be consistent with existing brand elements and initiatives of the TAA.

Methodology

We worked closely from client direction and used existing styles, graphic elements, and brand colours to develop a versatile logo that fit within existing brand styles, and which could be used for a variety of materials from signage, to t-shirts, buttons, merchandise and more.