Wayward Distillery

Wayward Distillery has been crafting spirits with purpose in Courtenay, in the Comox Valley on Vancouver Island, since 2014, and they are still proudly operated by our Original Three - Founder Dave Brimacombe, General Manager Sara Unrau, and Head Distiller Laura Carbonell. Most of their lineup is distilled from sustainable BC honey, but they also create BC Craft Gin, made with pollinator-friendly botanicals for a more budget-conscious, everyday option.

Through the Buy Local Program (now the Buy BC program), we developed a series ad campaign that highlighted the distillation process of Wayward's products. The goals was to increase company recognition in the local area and product sales. In addition, we also created a rack card as a promotional piece.