WILLOWCRAFT KITCHEN

Willowcraft Kitchen is a small producer of syrups and spice blends, located in the NWT.

We needed to design a brand and label that could be used for a variety of products, like syrups and spice blends. It needed to appeal to upper middle class women, without going to rustic. We worked on a label layout and logo that connected to the flora and fauna of the Northwest Territories. Following the client's direction on target audience and style, we played with an illustration style that would connect with the target audience, but which would also denote a sense of place and wilderness.