Yakiniku Sauces
Objectives
We worked closely with the client to create a brand that not only honoured the client’s Japanese roots, but which would also authentically represent the brand and connect with Canadian audiences.
Methodology
Yakiniku Sauces was an intense exercise in cultural intersection. We worked closely with the client to develop a brand and logo that was authentically Japanese (in reflection of the client’s roots/history, but also the products roots), but which would connect with Canadian audiences. We created a brand identity that we believe hit those marks and that we love to revisit. For the client we developed a logo, new labels for her three products, and a website with e-commerce functionality.