A new retail venture plus a condiment product line needed strong brand and positioning to stand out in the market. The meat shop was named True Coast meats. The product line starting with rubs, hot sauces, and jerky, took on the moniker of Coastal Cowboy.
Wanting to appeal to a younger demographic than traditional honey consumers, the plan was to raise the perceived value of the Honey Bee Zen brand, making it stand out in the overcrowded BC honey market.
It was graduation day for sixty-six B.C. Food Processors who completed the first Food Business Refresh Program.
Due to the pandemic, NPK experienced a significant decline in sales. She enrolled her company into the Refresh program to formulate a pivot plan. Along with over 60 other B.C. food processors, she was appreciative of the personalized support.
Over 50 B.C. small food processors are being rejuvenated after completing the first phase of the Food Business Refresh Program.