The Blog

Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?

As avid supporters of food hub initiatives across BC, we’ve been thrilled to work with the team from Kitchen Connect in Victoria. They engaged us to develop their business plan, establish their brand and website, plus a market research project that ultimately led to a marketing planning initiative.

Conducting market research is important for you to find decision-influencing information for your business plan. We typically think of market research as being done by big corporations with big budgets and complicated processes. As a small Canadian farm, food, or drink business owner, you can adapt your research approaches to be simpler and less costly, while still gaining valuable insights to guide your growth.

Market research is a crucial component to building any food business. Sharing our research expertise, Farm Food Drink recently collaborated with the University of British Columbia (UBC) to conduct two research projects with the Masters of Food and Research Economics program.