Sales sheets should be as much about function as they are about form. Meaning, that while they should be visually designed to reflect your brand and capture attention, their main purpose is to convey very important information to retailers who may choose to purchase your products.
A well-designed sales sheet will prioritize both the key information, as well as the design elements that reflect your brand identity and speak to your target audience.
A good sales sheet will include information on both your company and brand, and your product information.
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A few years ago, hashtags worked very differently from how they do today. Back then, using the right hashtags could boost your reach, land your posts on the Explore page, and help new audiences discover your content. But with more and more people on social media, by the time you use a hashtag, your post could […]
If you’re running a farm, food, or drink business, chances are, you already have a logo. It appears on your packaging, website, and social media channels, helping customers recognize your company.As your business grows, branding becomes about more than just your logo. It’s a promise of quality and consistency you make to your customers, one […]
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Running a food business isn’t just about creating delicious products, but it’s also about making sure people know about them. In the crowded online space, where new recipes, products, and food brands pop up every day, the key differentiating factor isn’t innovation or budget. It’s consistency. Being consistent on social media builds trust, recognition, and loyalty. […]
The Christmas rush is winding down. Holiday markets are wrapping up, online orders are slowing, and the long stretch of producing, packaging, selling, and fulfilling seasonal demand is finally easing.If you’re a small food business owner, this shift can feel uncomfortable. After weeks (or months) of being constantly on the go, it’s easy to slip […]
The first step at a trade show is to capture attention. Once you’ve engaged a potential buyer, you typically have 30 seconds or less to keep them interested and start selling your product. That’s why it’s crucial to have your elevator pitch perfected before the event. Retail food buyers are experienced and efficient in sales […]
Trade show season is one of the busiest and most rewarding times of the year for Canadian food and beverage brands. Between prepping samples, coordinating staff, and perfecting your booth setup, it’s easy to overlook one key factor that can significantly impact your results: your social media strategy. A focused social media plan helps you build […]
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