Four Marketing Priorities To Drive Sales & GrowthFor growing food businesses, there’s no shortage of ways to spend a marketing budget. A new website, updated labels, trade show materials, social media content, or digital advertising could all be worthwhile investments. But, when time and money are limited, the challenge is deciding which investments will make […]
Or Just Keeping You Busy?You’re posting on social media, updating your website, preparing for a trade show, sending emails and trying to keep up with everything else that comes with running a food business. But are those activities helping you reach the customers you need to grow your sales?For many growing food and beverage businesses, […]
There’s a lot of pressure on food and beverage businesses right now. Consumers are watching what they spend. Many inputs are affected by rising fuel costs and tariffs, which also limit trade opportunities. Labour, packaging, transportation, and other operating costs continue to put pressure on margins. For small food businesses, there is less room for […]
Here is something many food business owners have experienced:You hit a groove. Sales are up, your Instagram feed looks great, customers are engaging, and new people are discovering your products. Your momentum is building.Then reality hits.You’re baking at 4:00 a.m. every morning, preparing for trade shows, managing wholesale order surges, and suddenly your attention shifts […]
AI has become an increasingly large conversation in the world of marketing.Whether you’re generating captions, brainstorming content ideas, planning campaigns, or looking for ways to streamline your workflow, AI has changed the way businesses approach content creation.But like any new technology, opinions are divided. Some food business owners have embraced AI as a helpful assistant […]
Over the past few years, conversations about Canada’s food system have become increasingly common. Rising grocery prices, supply chain disruptions, and a growing interest in supporting local producers have all sparked questions about how food is grown, processed, and distributed across the country. Now, the federal government is putting those conversations at the centre of […]
If a new customer looks at your product for 3 seconds, they should understand what it is, how they’d use it, and why it’s worth buying. If they can’t, the decision slows down, or doesn’t happen at all. Run this today: Put your product in front of someone who’s never seen it before. Give them […]
Rebranding can be the right move, but it should come after you understand how your product is performing. When sales are slow, the issue can show up in how people interact with your product, not just how it looks. Start by observing behaviour, not assumptions: At markets, in retail, or even online, watch what happens:- […]