Friends since high school, Liam McFadden and Cole Berry took a thoughtful vision, turned it into a product, and now into an evolving business. They developed an alcohol beverage that has an herbal tea flavour and that isn’t full of sugar and other nasty ingredients. With the drink recipe done and some ideas for a logo and name, they approached Farm Food Drink to help them with the creative.
Our team fell in love with this project because of Liam and Cole’s mindful and values-based approach. Their vodka soda made with steeped tea ingredients appeared to fill a gap in the vodka beverage space, an exciting opportunity. Creating a collaborative partnership, with mutual respect, they gave us the room and flexibility to go beyond just a logo and develop the brand itself which manifested itself onto the beverage container label.
As proponents of the mindful drinking cultural movement, the owners are passionate about offering a healthier, alcohol beverage. They use natural ingredients like lavender, orange peel, and spearmint in their vodka soda. There is no added sugar or other toxic ingredients, which typically are the cause of hangovers. And the drink has a unique flavour profile unlike other vodka sodas.
Liam and Cole wanted to make a drink that they would like, that their friends would like, and that people with similar values would like.
Purpose: To create a logo and label for first beverage product
We encompassed the owners’ values and incorporated them into everything on this project – brand imagery, wording, tone, and personality. The owners were very involved in the brand development process, but also gave us creative license to do what we do best – idea generation, design process, brand implementation.
After researching what competitor packaging looked like, our Creative Director, Tammi saw the vision for this project while enjoying some tea, with the tea tag hanging outside her cup. And the creative process began. A truly collaborative effort with the owners’ creative team and the Farm Food Drink team evolved into something quite unique and special, matching the product itself.
Liam and Cole are thrilled with this collaborative project and how their new brand truly represents their vision. They are now in full selling mode talking with liquor stores and developing their distribution. Having worked so closely with this client, we are excited that their first product competes well and is thereby affecting target market connection and sales.
Because these guys are so mindful of everything they do, our Farm Food Drink team felt a strong connection to their values and were excited to have the opportunity to see their vision come to fruition.
Learn more about Canada’s first herbal tea vodka soda at Steephouse Beverages.
Your brand identity is an important part of your marketing strategy, so that you are recognizable and appealing to your target audience. Do you have a vision that needs some creative flair? Contact us for a free consultation.
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