Here is something many food business owners have experienced:You hit a groove. Sales are up, your Instagram feed looks great, customers are engaging, and new people are discovering your products. Your momentum is building.Then reality hits.You’re baking at 4:00 a.m. every morning, preparing for trade shows, managing wholesale order surges, and suddenly your attention shifts […]
AI has become an increasingly large conversation in the world of marketing.Whether you’re generating captions, brainstorming content ideas, planning campaigns, or looking for ways to streamline your workflow, AI has changed the way businesses approach content creation.But like any new technology, opinions are divided. Some food business owners have embraced AI as a helpful assistant […]
Over the past few years, conversations about Canada’s food system have become increasingly common. Rising grocery prices, supply chain disruptions, and a growing interest in supporting local producers have all sparked questions about how food is grown, processed, and distributed across the country. Now, the federal government is putting those conversations at the centre of […]
If a new customer looks at your product for 3 seconds, they should understand what it is, how they’d use it, and why it’s worth buying. If they can’t, the decision slows down, or doesn’t happen at all. Run this today: Put your product in front of someone who’s never seen it before. Give them […]
Summer is coming, which means BBQ season, gatherings, and long days outside. And this is one of the best times of year to capture content you’ll reuse for months.In a previous blog, we talked about why shooting during seasons like spring, summer, and early fall gives you more flexibility with better light, natural settings, and […]
Your visitors are already at your farm. They’re picking berries, laughing with their kids or friends, and snapping photos that they’ll share for weeks. The question becomes whether you’ll stay in their lives after they drive home, or will you fade into a nice memory? It can be easy for farms to treat the pick-your-own […]
For a lot of farmers and food businesses, May is where everything speeds up at once.The markets are starting. Produce is coming up. Wholesale orders increase. Staff schedules get busier. Every day suddenly feels packed before it even begins. And during all of that, marketing usually becomes the thing people push to “later.”The problem is, […]
Markets are good at generating first-time customers. They bring in foot traffic, create opportunities for discovery, and give people a low-barrier way to try something new.What they don’t guarantee is what happens next.For many food and beverage businesses, market days result in strong one-time sales but can have little carryover. Customers buy once, enjoy the […]