A new retail venture plus a condiment product line needed strong brand and positioning to stand out in the market. The meat shop was named True Coast meats. The product line starting with rubs, hot sauces, and jerky, took on the moniker of Coastal Cowboy.
Wanting to appeal to a younger demographic than traditional honey consumers, the plan was to raise the perceived value of the Honey Bee Zen brand, making it stand out in the overcrowded BC honey market.
It was graduation day for sixty-six B.C. Food Processors who completed the first Food Business Refresh Program.
Due to the pandemic, NPK experienced a significant decline in sales. She enrolled her company into the Refresh program to formulate a pivot plan. Along with over 60 other B.C. food processors, she was appreciative of the personalized support.
Although the pandemic lingers, many businesses continue to shift and alter their operations for today, but also with a vision of what things might look like in 6 months or even a year.
Over 50 B.C. small food processors are being rejuvenated after completing the first phase of the Food Business Refresh Program.
While you persevere and produce with your product output, track and then consider how what you're doing can affect your business in the short and long term.
As things in BC start to open up, there will still be limitations and barriers (literally!), but also new threads of opportunity. With your structured approach, segment and analyse the three main areas of your business: 1) operations/production, 2) sales/marketing, and 3) financial management.
Does the word ‘overwhelmed’ rise up when you think about what to do with your business because of this COVID-19 world we now live in? There is so much information…
Information regarding COVID-19 is fluid. As we attempt to stay abreast of information and share with you, know that a lot of it changes on a daily basis. Your business health is of great importance, so we will continue to curate what we learn, and share feedback and conversation that we hear.
Doing good work, with good people, doing good things.
Operating throughout BC.