The Blog

BCAFM approached Farm Food Drink to conduct a Market Research project so they could better understand the people in the Millennial audience.

When COVID hit, Bean Boy Creations had to look at a way to shift the business to make it more sustainable. Taking advantage of the Refresh Program, Bean Boy expanding their marketing plan into regional grocery chains, and came to Farm Food Drink to uplevel their branding.

Everybody’s world moves so fast. Two dads from the Gulf Islands want to change that with their new brand of condiments called Slow Bottled Sunday.

A new retail venture plus a condiment product line needed strong brand and positioning to stand out in the market. The meat shop was named True Coast meats. The product line starting with rubs, hot sauces, and jerky, took on the moniker of Coastal Cowboy.

Wanting to appeal to a younger demographic than traditional honey consumers, the plan was to raise the perceived value of the Honey Bee Zen brand, making it stand out in the overcrowded BC honey market.

It was graduation day for sixty-six B.C. Food Processors who completed the first Food Business Refresh Program.

Due to the pandemic, NPK experienced a significant decline in sales. She enrolled her company into the Refresh program to formulate a pivot plan. Along with over 60 other B.C. food processors, she was appreciative of the personalized support.

Farm Food Drink SPOTLIGHT – South Island FarmHub Our local food systems are becoming increasingly important with the adjustments the industry has made because of the global pandemic. In order to get farmers’ and food processors’ products to local purchasers, the South Island FarmHub (SIFH) was born. The hub was created as a result of […]