Every season brings its own opportunities, but few are as full of potential as the winter holidays. For food businesses across Canada, the last quarter of the year isn’t just about selling more; it’s about inspiring your customers to see your products as meaningful gifts.
Think about it this way: when someone gives your product as a gift, they’re also giving your story. A jar of infused honey from British Columbia’s Kootney region isn’t just honey, it’s the taste of summer shared at a winter table. A bag of locally roasted coffee becomes a cozy morning ritual from a small family in Quebec, wrapped in care.
Start by showing people how your products look as gifts.
You can pre-package your own gift boxes, of course, but you can also encourage customers to build their own gift packs-perhaps three jars of jam for a breakfast basket. You can even provide small cards or tags for them to add a personal note.
Your products already combine naturally with each other- three jam flavours together, or your best-selling hot sauce paired with a spice blend and local tortilla chips. But the key is intentional storytelling. A “Breakfast Lover’s Collection” tells a more powerful story than “Our Three Favourites.” Both may work, but for different reasons.
Simple packaging goes a long way. Kraft boxes, cellophane with ribbon, and even reusable cloth bags will all work. What matters is that products look like they belong together.
And don’t stop there, help your retailers do the same. Send them a simple holiday marketing plan with photos, captions, and display ideas. The easier you make it for them to merchandise your products as gifts, the more likely they’ll be to feature them front and centre!
Whether your products are on shelves in Halifax, Toronto, Calgary, or Vancouver, the easier you make it for your retail partners to merchandise your products as gifts, the more visibility and sales you’ll gain.
This season, your role is part maker, part storyteller. You’re not just selling food, you’re helping Canadians give something local, personal, and full of heart.
Want to make your products gift-worthy this season? We can help, from logo, label, and packaging design to marketing strategies that move product.
Contact Us: hello@farmfooddrink.ca
The Christmas rush is winding down. Holiday markets are wrapping up, online orders are slowing, and the long stretch of producing, packaging, selling, and fulfilling seasonal demand is finally easing.If you’re a small food business owner, this shift can feel uncomfortable. After weeks (or months) of being constantly on the go, it’s easy to slip […]
The first step at a trade show is to capture attention. Once you’ve engaged a potential buyer, you typically have 30 seconds or less to keep them interested and start selling your product. That’s why it’s crucial to have your elevator pitch perfected before the event. Retail food buyers are experienced and efficient in sales […]
Trade show season is one of the busiest and most rewarding times of the year for Canadian food and beverage brands. Between prepping samples, coordinating staff, and perfecting your booth setup, it’s easy to overlook one key factor that can significantly impact your results: your social media strategy. A focused social media plan helps you build […]
User-generated Content (UGC) refers to photos, videos, and reviews created by real customers who are already using your product.
You’ve got the abundance, now comes the part that separates successful food producers from those with barns full of produce: marketing.
Learn how Canadian food producers can create value-added products that boost revenue, meet market demand, and grow their local food business.
There’s nothing quite like the mixed blessing of a bumper crop. But what if it isn’t a problem to solve, but an opportunity?
Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?