Keeping up with social media updates can be overwhelming, especially when you’re running a farm, food, or drink business. That’s why we’ve pulled together some of the latest updates to help you save time, stay current, and make your content work for you.
When deciding which social media updates are most relevant to you, remember your goals. Whether your social media goal is to increase your audience size through greater reach, generate more click-throughs to your website, elicit more comments and engagement from your community, or have a more visually appealing content feed, each update has its own benefits.
No more awkward cropping or dead space. Your full-frame farm or food shots can now take up the whole screen in-feed, making them more scroll-stopping. Just shoot on your phone and post, no resizing needed.
Reels are shown to non-followers first, so this is a great way for farm, food and drink brands to get discovered by new people
If you’ve been avoiding getting on camera because you struggle memorizing lines, this takes the pressure off. It’s now way easier to talk confidently about your food brand, farm, or anything else you’ve got going on.
For premium users, this helps you figure out what’s working, and what’s not. You’ll get a clear picture of what content is driving clicks to your website or newsletter, so you can spend your time on the right things.
You can now boost your videos straight from the playback screen. You can track performance, manage your campaigns, and grow your audience, all from YouTube or YouTube Studio.
This means more visibility for your updates, product drops, behind-the-scenes clips, without needing ad spend if you’re working with a budget.
Shorts are already favoured by YouTube’s algorithm. Now, post alerts will gain even more traction and reach!
If you’re building authority as a food or farming expert, that blue tick could help build trust and visibility on the app.
If you’re posting about an event, recipe, or product, leave the link in your comment and make your caption more engaging. It’s cleaner, and apparently, better for performance.
SEO (Search Engine Optimization) is a powerful way to get your content in front of more people. With this feature turned on, your posts can reach a much wider audience beyond Instagram.
To make the most of it, be sure to include keywords related to your farm, food, or drink business and niche in your captions, bios, and hashtags.
If you’re running a farm, food, or drink business, chances are, you already have a logo. It appears on your packaging, website, and social media channels, helping customers recognize your company.As your business grows, branding becomes about more than just your logo. It’s a promise of quality and consistency you make to your customers, one […]
January arrives the same way every year for food producers: markets quiet down, orders slow to a trickle, and you finally have permission to breathe. But what if this slowest month could become your most strategic one?The Momentum GapThere’s a predictable pattern at the beginning of each new year. After weeks of increased production, holiday […]
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The first step at a trade show is to capture attention. Once you’ve engaged a potential buyer, you typically have 30 seconds or less to keep them interested and start selling your product. That’s why it’s crucial to have your elevator pitch perfected before the event. Retail food buyers are experienced and efficient in sales […]
Trade show season is one of the busiest and most rewarding times of the year for Canadian food and beverage brands. Between prepping samples, coordinating staff, and perfecting your booth setup, it’s easy to overlook one key factor that can significantly impact your results: your social media strategy. A focused social media plan helps you build […]
Every season brings its own opportunities, but few are as full of potential as the winter holidays. For food businesses across Canada, the last quarter of the year isn’t just about selling more; it’s about inspiring your customers to see your products as meaningful gifts.Think about it this way: when someone gives your product as […]
User-generated Content (UGC) refers to photos, videos, and reviews created by real customers who are already using your product.