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Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?

Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?

Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?

Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?

If you are looking to promote seasonal products, or seasonal product discounts and offers to retailers, it’s a good idea to create a separate sales sheet for the season.

Are you wanting to start approaching retailers to see if they’ll carry your product line? There are several considerations to ensure you are retail ready. One key element is to make sure you have a well-designed sales sheet that features all the important elements.

Sales sheets should be as much about function as they are about form. Meaning, that while they should be visually designed to reflect your brand and capture attention, their main purpose is to convey very important information to retailers who may choose to purchase your products.

Venture-Capital Ready is a new program for women-led food businesses to help them prepare for investor conversations. Farm Food Drink has partnered with long-time colleagues at Small Scale Food Processor Association (SSFPA) to build and launch many components for this initiative.