If you are looking to promote seasonal products, or seasonal product discounts and offers to retailers, it’s a good idea to create a separate sales sheet for the season.
Seasonal doesn’t have to mean the holidays, although those are very relevant times to consider unique seasonal products or discounts and offers, but you may also have seasonal offerings that fit with your product category, such as summer products (smokies and sausages) or winter products (soups and warm beverages).
Often retailers are looking at their promotional plans for the holidays or special seasons in advance, so it’s important you also be prepared to get them information and sales sheets early on.
For example, the Christmas season. You should have a sales sheet with any special seasonal products or offers before September. This means you need to consider what seasonal products you will offer, what ingredients you need, how you will package them, any special displays, the amount of product you need to make, the product pricing, and all other key pieces in advance of putting together a sales sheet and approaching retailers.
You will also want to specify key ordering information for seasonal products and offers, including the ordering cut off date, minimum ordering requirements, and a timeframe that the retailer will receive seasonal products.
Planning your seasonal sales? Get in touch to find out how we can make your sales sheet stand out!
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