The Blog

As a small food business owner, there are many options for your marketing mix. Many people put too much emphasis on just using social media to get their brand and product noticed. The truth is, email can be the most powerful component of your digital marketing channels, with a larger audience appeal and greater reach.

Venture-Capital Ready is a new program for women-led food businesses to help them prepare for investor conversations. Farm Food Drink has partnered with long-time colleagues at Small Scale Food Processor Association (SSFPA) to build and launch many components for this initiative.

Do you plan to sell your products at Farmers Markets this year? The start of market season is fast approaching and the time to plan and prepare is now! There is a myriad of things that need your attention so you’re not scrambling and stressing at the last minute.

Do you use your location name in any part of your branding? Your town, region, or province? Depending on what you’re selling and to whom, incorporating a sense of place somewhere in your brand can be very appealing and lucrative. Some location names will be familiar to consumers, and others will sound exotic and intriguing.

You don’t have to watch the news to know there is a labour shortage. What we’d like to know is how you’re being affected in your food or agriculture business. None of us are going to solve the employment problem, but the more we know specifics of your situation, the more we can find ideas and resources to support you.

Among breathtaking beauty and a close-knit community, small island dwellers face the complex puzzle of building and sustaining food security solutions.

Will you attend an upcoming event, conference, or tradeshow as a participant or as a vendor or sponsor? Then you need a plan. Events cost you time and money. If you want a return on those investments (ROI), don’t just show up and expect things to happen. Make things happen!

Living by the sea provides abundant opportunities for small-scale harvesters, but there are also challenges in growing a sustainable business. Enter, the Centre for Seafood Innovation.

In our December blog, we recommended taking a rest, a healthful break from your business so you could recharge during these uncertain times. As we start 2023, it’s clear that we’re not done with volatility yet – inflation, talk of recession, the news is full of stories on consumers concerns with rising costs. Are there still opportunities for your business?

Having a happy holiday season with friends and family is not just about creating new and happy memories, it’s important for your health and the health of your business.

In Halfmoon Bay, on the Sunshine Coast, John and Joe have resurrected their chocolate business with the intent of keeping it small, yet sophisticated and inventive. This time, their business model does not include a store front, but instead relies on shipping-only to get product to market.

Are you thinking about starting a food business; or are you a seasoned food business owner and planning to launch new products or pursue new markets; or maybe you’re somewhere in between. Farm Food Drink develops and facilitates sector-specific workshops to help you tackle your specific growth planning needs.