The Blog

Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?

Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?

Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?

Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?

Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?

Ever wonder how to explain to your customers just how “local” your food business really is? It’s not as straightforward as drawing a line on a map, is it?

As the new year approaches, now is the time to reflect on past successes and to review your short and long-term goals.

If you are looking to promote seasonal products, or seasonal product discounts and offers to retailers, it’s a good idea to create a separate sales sheet for the season.

Are you wanting to start approaching retailers to see if they’ll carry your product line? There are several considerations to ensure you are retail ready. One key element is to make sure you have a well-designed sales sheet that features all the important elements.

Sales sheets should be as much about function as they are about form. Meaning, that while they should be visually designed to reflect your brand and capture attention, their main purpose is to convey very important information to retailers who may choose to purchase your products.

Is your food business ready for the Q4 holiday season? Summer is ending, so it’s time to roll up your sleeves and get ready for Christmas and Holiday sales efforts.

Getting content ideas for your food business marketing can be challenging. Then along comes a big national or global event that you think would make a good campaign theme so you can creatively highlight your brand or food product. But there are some things you need to be aware of before you rush in.