Twenty years after moving from Japan to Kamloops, Makiko Kanakubo continues to honour her roots. Makiko started with a traditional Japanese barbeque sauce and then developed three flavours that she can now sell commercially.
In Halfmoon Bay, on the Sunshine Coast, John and Joe have resurrected their chocolate business with the intent of keeping it small, yet sophisticated and inventive. This time, their business model does not include a store front, but instead relies on shipping-only to get product to market.
With the onset of Christmas advertising already in various media, is your food business ready for holiday promotion opportunities?
The BC food industry is full of interesting vibrant people, and the owners at Honey Bee Zen are examples of that. A couple of years ago, they came to us to rebrand their two honey lines and we have since built an ongoing business and mutually respectful relationship.
This year’s 25th anniversary of the Coquitlam Farmers Market drove the desire to formalize an umbrella brand for the Grow Local Society that would incorporate the two farmers markets and other initiatives they lead.
Their basil love started over 20 years ago with an indoor gardening project and grew into a basil pesto that needed a little marketing magic.
You know you should have a sales forecast, goals set, business plan update, but maybe something is keeping you from them. Here are some recommendations to manage forward.
Ever wonder how brands and logos magically get developed? It’s because of YOUR vision. That doesn’t mean you have to come up with a literal logo concept and design, but good designers and branding strategists need you as the guiding light to reflect your brand, graphically.
When COVID hit, Bean Boy Creations had to look at a way to shift the business to make it more sustainable. Taking advantage of the Refresh Program, Bean Boy expanding their marketing plan into regional grocery chains, and came to Farm Food Drink to uplevel their branding.
Everybody’s world moves so fast. Two dads from the Gulf Islands want to change that with their new brand of condiments called Slow Bottled Sunday.
A new retail venture plus a condiment product line needed strong brand and positioning to stand out in the market. The meat shop was named True Coast meats. The product line starting with rubs, hot sauces, and jerky, took on the moniker of Coastal Cowboy.
As things in BC start to open up, there will still be limitations and barriers (literally!), but also new threads of opportunity. With your structured approach, segment and analyse the three main areas of your business: 1) operations/production, 2) sales/marketing, and 3) financial management.