Is your location part of your brand?

Do you use your location name in any part of your branding? Your town, region, or province? Depending on what you’re selling and to whom, incorporating a sense of place somewhere in your brand can be very appealing and lucrative. Some location names will be familiar to consumers, and others will sound exotic and intriguing.

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Don’t wait, take photos now! [updated]

We’re in a season where farms and plantings look their best. It’s a great opportunity to visually capture your growing products or ingredients and build your marketing assets for year-round promotions. For food processors, you’re likely into your high production season, sourcing from vendors, and selling at farm markets, etc. These are all great photo opportunities.

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From NYC to Sunshine Coast – a Chocolate Story

In Halfmoon Bay, on the Sunshine Coast, John and Joe have resurrected their chocolate business with the intent of keeping it small, yet sophisticated and inventive. This time, their business model does not include a store front, but instead relies on shipping-only to get product to market.

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