
Ever wonder how brands and logos magically get developed? It’s because of YOUR vision. That doesn’t mean you have to come up with a literal logo concept and design, but good designers and branding strategists need you as the guiding light to reflect your brand, graphically.
When COVID hit, Bean Boy Creations had to look at a way to shift the business to make it more sustainable. Taking advantage of the Refresh Program, Bean Boy expanding their marketing plan into regional grocery chains, and came to Farm Food Drink to uplevel their branding.
A new retail venture plus a condiment product line needed strong brand and positioning to stand out in the market. The meat shop was named True Coast meats. The product line starting with rubs, hot sauces, and jerky, took on the moniker of Coastal Cowboy.
As things in BC start to open up, there will still be limitations and barriers (literally!), but also new threads of opportunity. With your structured approach, segment and analyse the three main areas of your business: 1) operations/production, 2) sales/marketing, and 3) financial management.
Information regarding COVID-19 is fluid. As we attempt to stay abreast of information and share with you, know that a lot of it changes on a daily basis. Your business health is of great importance, so we will continue to curate what we learn, and share feedback and conversation that we hear.
We are experiencing unprecedented times. The Covid-19 (corona virus) global pandemic has created fear and panic for personal health concerns, but also for the health of our farm, food, and drink sector. How is your business fairing through all of this? You may be juggling personal perspectives and decisions for yourself and family, your employees, […]
Are you making the most of your business’s social media presence? When you’re in the farm, food, or drink sector, your message and values can personally resonate with your reader. However, it can be a challenge to find your rhythm to post effectively for your audience, whether that’s Facebook, Instagram, or other platforms. Social media […]
British Columbia, and Canada for that matter, is full of a variety of great associations, organizations and companies working hard to affect our food systems. Once a month, we want to feature one of those associations, organizations, and companies, as a tribute to the work they are doing. The Small Scale Food Processor Association (SSFPA) […]
Food trends respond to and are driven by the people of today. As such, they are constantly shifting. When you’re focused on your food company, association, farm, or beverage production, and the shoppers you already have, it can be hard to keep up with everything that’s happening in the industry. We get it. You’re busy. […]