Read more about the article Email Marketing Beats Social Media: Why Canadian Food & Drink Businesses Should Prioritize Email

Email Marketing Beats Social Media: Why Canadian Food & Drink Businesses Should Prioritize Email

As a small food business owner, there are many options for your marketing mix. Many people put too much emphasis on just using social media to get their brand and product noticed. The truth is, email can be the most powerful component of your digital marketing channels, with a larger audience appeal and greater reach.

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Read more about the article Is your location part of your brand?

Is your location part of your brand?

Do you use your location name in any part of your branding? Your town, region, or province? Depending on what you’re selling and to whom, incorporating a sense of place somewhere in your brand can be very appealing and lucrative. Some location names will be familiar to consumers, and others will sound exotic and intriguing.

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