A new retail venture plus a condiment product line needed strong brand and positioning to stand out in the market. The meat shop was named True Coast meats. The product line starting with rubs, hot sauces, and jerky, took on the moniker of Coastal Cowboy.
Wanting to appeal to a younger demographic than traditional honey consumers, the plan was to raise the perceived value of the Honey Bee Zen brand, making it stand out in the overcrowded BC honey market.
Over 50 B.C. small food processors are being rejuvenated after completing the first phase of the Food Business Refresh Program.
British Columbia, and Canada for that matter, is full of a variety of great associations, organizations and companies working hard to affect our food systems. Once a month, we want to feature one of those associations, organizations, and companies, as a tribute to the work they are doing. The Canadian Organic Growers (COG) […]
Right now, at this very moment, someone in BC is buying some delicious, fresh, local food. That someone could be you. Let’s face it. Eating fresh, healthy ingredients doesn’t always seem convenient or affordable. And many of us don’t even think about the seasonality of food anymore. Our grocery stores are full of international foods […]